Neurosciences applied in decision-making, or more generally to the economic behavior, provide us with some strong evidence of the complexity of the human mind and about the presence of systematic “bias” in thought and action, starting from the simplest evaluation processes and ranging up to overt actions and their outcomes.
Indeed, the presence of unconscious processes, mediated by motivations and emotions, helps to resize the concept of rational decision-makers in economic domain.
In this reborn perspective “homo economicus” shows us new faces and new opportunities for the development and the enhancement of the resources that are available to our brain and our mind.


  • Logic, thought and action in neuroscientific approaches and business models
  • Decision-making in economic decisions: reason and emotion
  • Cognitive bias of reasoning
  • The unconscious processes: why the models of "bounded rationality"
  • Tools and methods for the study of economic processes
  • Neuroscience, decision-making and communication processes
  • The emotions in inter-action: the "case" of empathy
  • "Where" risk and trust in the brain

Michela Balconi, PhD, is Professor of “Neuropsychology and Cognitive Neuroscience”, “Neuropsychology of Communication”, and “Neuroscience of Well-being in the Lifespan” at the Faculty of Psychology of the Catholic University of the Sacred Heart, Milan and Brescia.
She leads the Research Unit in Affective and Social Neuroscience.She also manages the research activities of the Laboratory for Cognitive Psychology and of many assistants and collaborators.
Michela Balconi’s research interests mainly concern Cognitive Neuropsychology and Psychophysiology.

COGNITIVE NEUROSCIENCES “FOR” THE ECONOMIC BEHAVIOR - Open Seminar by Michela Balconi, Catholic University of the Sacred Heart, Milan

Friday, 25 November 2016  -  2:00 pm
MIB Trieste School of Management

Info & Registration: | +39 040 9188.128 - 130

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